There is a
story about Hollywood and the two figures have differed from telling to
telling. Since the point is the anecdote, let’s say that it involves Jack
Warner and Billy Wilder.
As the story
goes Jack Warner wanted to woo Billy Wilder over to his studio from MGM. The
mogul went to see Wilder and made a sales pitch giving a listing of all of the
great films and actors who worked at his studio and the greats works of cinema
he could make.
Wilder cut him
off mid-pitch: “The difference between the two of us, Mr. Warner, is that you
are primarily interested in art, whereas I am primarily interested in money.”
After more than
a century since Hollywood was founded the industry of criticism – let’s not
call it anything but that fact – has basically been founded in total ignorance
of that fact. Indeed, whenever they talk about the business of Hollywood they
seem insulted by that idea. I’m going to quote a recent New Yorker article that
touches on this in a couple of ways:
“The default
setting of the industry is crap. Occasionally, the incentives change just
enough to allow for a cascade of innovation, but those incentive inevitably
shift back to the norm.”
In one sentence
the writer acknowledges that Hollywood is industry and in the very next
sentence degrades for being just that.
It would take your breath away but it’s the kind of magical thinking
that almost every critic I have ever read seems to have decided to forget.
This article is
no different. It looks at the era of the 1970s as the age of auteurs – Coppola,
Scorsese, Altman – until the brats – hacks like Spielberg - restored the reign of commerce. In other words there was shining moment when
the moguls who were only interested in money lost their grip, these auteurs –
whose films were all immensely profitable got to make art – and then these
hacks like Spielberg started making films that were only making money. In other
words the studios should have been interested in making money when they should
have been making art for the critics and people who like them. The public as we
all know has nothing to do with it. There’s
a similar dialogue when it comes to independent films when they were nice little
pieces of Hollywood, and then Pulp Fiction made millions of dollars and
ruined it for everybody else.
You would think
given the recent labor stoppage in Hollywood this past spring and summer that these
same critics might have been capable of remembering Hollywood is a business and
the people who labor in merely employees. But no, in the New Yorker the critics
continue to rain praise only on obscure foreign films, but even the big studio
films that are made by directors such as Scorsese and Ridley Scott. One looks
at Napoleon and choosing not only to pan the film, but the entire genre
of the biopic.
This article is
not, however, about film but rather about television. It deals with two
different recent books about the subject of Peak TV: Pandora’s Box: How
Guts, Guile and Greed Upended TV by Peter Biskind and Maureen Ryan’s Burn
It Down: Power, Complicity and a Call for Change in Hollywood. (I mentioned the latter in an article I
wrote this past year about Ryan’s ‘expose’ of Lost that she published as
a teaser for her book.) I think based on the titles alone you know the agendas
of both Ryan and Biskind are very clear in the summary of a recent New Yorker
piece that argues for a eulogy for prestige TV.
It’s worth noting
that the conclusions of all three writers are biased to their own prejudices
and all of them miss the fundamental point what Wilder told Warner. Critics seem to think Hollywood should be
interested in art, when they are entirely interested in money. The New Yorker
author comes closest to admitting that but it’s still basically the critic
shouted why the people can just like the films and shows they like instead of
the ‘crap’ that they all go too. All of them might be willing to acknowledge
that Hollywood’s job is to provide a product for people to consume. But none of
the three writers – or truly any critic – seems to truly comprehend that the industry
only produces what people want to see. Americans
do not want to see four hour African films about farmers, documentaries about obscure
politicians, or miniseries based on the novels of James Joyce. Critics might
want to see these films, but they are a percentage point of a percentage point
of the population. I don’t like it that almost every project out of Hollywood
is a superhero film or a Star Wars spinoff, but if millions of people go to see
them, clearly the market has spoken. Because no critic can ever blame its
readers for being dumb enough to want to see the next Fast and Furious or
Mission: Impossible (though trust me, given the contempt in their
reviews they clearly are looking down on the people who do) they will blame the
industry for it.
Similarly this article
tends to blame the decline of Peak TV with the fact that HBO chose not to offer
a one-season deal to House of Cards in 2011 and Netflix offer David
Fincher $100 million for a two-season deal.
Biskind apparently choosing to blame HBO – and really every other network
– for not wanted to take such a big dynamic risk.
House of Cards and Orange
is the New Black dropped in 2013, with all thirteen episodes debuting at
once. I’ll write a longer article about my problems with binge-watching as an
activity and as a business model, but the blame is clear. John Landgraf claimed
that “you can’t make art by throwing money at it.” It leaves out the fact that
every studio in Hollywood has to make money first.
And I have to
tell you at the end of the day all of the people who choose to argue that the last twenty years have been a golden age
of TV have been engaged in selective memory. The year after The Sopranos debuted,
TV Guide named the best show of 2000 Survivor, a reality show. We all
now know that this show, like so many of the others that have followed, are so
manipulated from the inside that they might as well be scripted. But it didn’t matter
millions of people tuned into watch, and every industry – even cable and eventually
streaming got on board.
And there was a
lot of TV that many considered great television that was as much camp as
anything else. Desperate Housewives which was a phenomena in 2004, aged
badly very quickly, as did much of the work of Ryan Murphy and Shonda Rhimes,
both on Network TV and other service. And it was erratic even among the
success: for every American Crime Story, you got so much of American
Horror Story and it’s not like Inventing
Anna and Ratched are something resembling gold.
The compromise
that critics like me have made with myself over the last twenty years is that
TV has always been about taking the stuff you like and discarding what you don’t.
I myself made these bargains with network TV over the last decade: I accepted
that American Idol was the price of 24 becoming the success it was;
I dealt with the fact that Survivor existed because that meant I could
enjoy shows like Joan Of Arcadia, and I was willing to let The Voice exist
so that I could enjoy 30 Rock and Parks & Rec. I was even
willing to compromise with fictional shows leading to more artistic ones: I was
fine to let Scandal exist on Thursday night if it met there was room for
American Crime.
The reason we
seemed to be an era of Peak TV was the same reason it couldn’t last; there were
too many shows on the air. Some of them were going to be brilliant and watched
by large numbers, some were going to be watched by few, and the reality shows
and formulas were always going to be the most successful. A TV viewer makes compromises to enjoy what
they watch. Biskind and the New Yorker
seems to argue that you shouldn’t have to compromise so they can enjoy what
they want. Business doesn’t work that way.
Ryan’s work is an
‘expose’ of the industry but its clear from the writing she has the same axe to
grind that she has. Though to be clear, she takes it a step further arguing
that ‘there was no golden age of TV’ because
it just involved heterosexual white dudes doing bad things which is what they’ve
been doing forever.
Ryan’s work is
about the toxic masculinity and racism that infiltrates Peak TV, which is to be
clear, wasn’t new five years ago. She relitigates most of the horror stories we’ve
heard ever since, not merely about female writers and writers of color in
Hollywood, but how male executives bad behavior is tolerated and female executives
are thrown under the bus. In other words, an industry that has been prominently
dominated by white males has created a culture of toxic masculinity that still
pervades every aspect of it. You could basically fill in the blanks for any
industry that’s ever existed.
I don’t think I
have to read Ryan’s book to know what it is: based on what I’ve read, it’s another
in a long line of horror stories about the entertainment industry shifted to make
us hate the shows we’ve spent the past twenty years loving. I imagine that
there will be no mention of Frankie Shaw, who Showtime gave a multi-season deal
for SMILF in 2017 and then had to cancel the series in 2018 after it was
revealed she’d been harassing many of the female actors. Or Sarah Treem, one of
the co-runners of The Affair a series that was hailed for its realistic
depiction of nudity and which Ruth Wilson unexpectedly resigned from in the
midst of Season 4 for unexplained reasons. Later it was revealed she had
objected to the nude scenes that the writers – including Treem – kept forcing her
to film. Or that Lena Waithe’s The
Chi, a series built on the experiences of young African-Americans in
Chicago, had to fire one of her leads after season 2 because he was harassing
people on set. Like everyone else, she will ignore those who blemish the
portrait she’s painting.
Ryan chooses to
look at the industry’s shift to giving more female antihero based series such
as Insecure, I May Destroy You, Orange is the New Black, Girls and Transparent
as a sign of the entertainment industry shifting to better models and away
from the temperamental geniuses. Isn’t it pretty to think so. All that this
indicates is the business of Hollywood sees a way to make money in the models
of these complicated women, whether white, of color, or LGBTQ+. It leaves out
the bigger problem that Hollywood being a business, does not like courting
controversy as well as the polarizing nature of the industry. You can not escape the average site and look
at any show that has a female or African-American as a lead once held by a white,
straight male as ‘woke’, and therefore automatically isolating an entire group
of the fanbase. Hollywood is a business
that has to operate on cost-benefit analysis and it can not make these ‘dream
projects’ without being able to avoid financial risk. I honestly think the only
reason Hollywood started making strides towards integrating to a large extent
in the 1990s was because they were afraid of isolating a demographic. Hollywood
was always based on trying to please as many people as possible; in a world
where its increasingly hard to please anybody it’s going to be harder to make
risks.
Ryan also
believes that a more equitable Hollywood and less in thrall to temperamental geniuses
will lead to a better era for everybody. I just can’t buy that. Hollywood is a
business and it’s a business that is in trouble, something that both Biskind
and Ryan seem set on ignoring. Television, like every other business, is risk
averse: that’s why you keep seeing so many reboots or spinoffs of earlier
projects. It was such in the 1970s; it was such in the age of Prestige TV. Even
shows that are as inventive as Fargo are, for all intents purposes, an
adaptation of a successful film.
But unlike the
writer of this article and Biskind, I don’t believe Peak TV is over, merely evolving. I do agree with Ryan that the future of Peak
TV may be female: some of the best shows of the new decade have been female
driven, if not female run. I speak of Yellowjackets, the brilliant
anthology Cruel Summer, Hacks, The Gilded Age and Abbott Elementary. These series come from streaming services, pay
channels, an obscure cable network and broadcast TV. Sure there will be gems that will disappear
to quickly and crappy shows that last far too long. That has always been the nature
of the beast, and it always will be.
There’s a
famous maxim by Theodore Sturgeon that ninety percent of everything is
crap. It’s likely that this was true
even in the era of prestige TV, and the reason it seemed that it wasn’t was
that the world was so fixated by the ten percent that was gold that we chose to
ignore everything else that was airing. The problem with television these days is the
same problem all critics have: they can’t accept that everything they
watch isn’t absolutely perfect without a flaw and that so much of what they consider
‘crap’ is beloved by millions.
So maybe look at
it this way. Maybe the Golden Age isn’t over because it never truly existed in
the first place. That is the power of nostalgia and selective viewing: we tend
to look at certain eras more fondly than others. That we chose to believe that
in the past twenty years we were in a golden age may have been more likely then
before. But the idea that every single show on the air was the level of The
Sopranos or The Shield or Homeland would never hold water. It
implied that every single network was producing nothing but gems from the
moment they got started and we all know that’s impossible. Even while The
Sopranos was airing shows like Arliss
were taking up oxygen for six seasons; FX was airing Dirt when
The Shield was on the air and Hell on Wheels was airing while Mad
Men and Breaking Bad were on the air. Hell, House of Cards wasn’t
Netflix’s first show; does anyone even remember LilyHammer? Even if
television really was art, that doesn’t mean that every single work of art is a
masterpiece. Critics would do well to remember that too.
I’m not going
to lie there are many factors that don’t make me feel optimistic about the
future of television. But I also don’t think were past the era of Peak TV either
because there’s never a single moment when TV is either entirely perfect or
entirely horrible. Like everything else in the human experience, it offers
great moments and truly horrible ones. It is our job at the viewer to seek out
what we enjoy and discard what we do not. And it does not matter to the viewer
if it created because it is done for art
or money: if we enjoy it, it holds the same value.