Monday, May 12, 2025

Emmy Watch Phase 2 Concluded: BAFTA TV Awards, Peabodys And Some Ephemera

 

 

We’re coming very close to the end of Emmy eligibility season which is just a few weeks away. Several small groups have met over the last few weeks to give awards, the majority of them critics group. And with the lack of both the People’s Choice Awards and the MTV Movie and TV awards on hiatus for the foreseeable future, I’ve decided to take a look at a relatively new awards show which while it does involve advertising more than quality programming might, as those two awards did, still might give some insight into the shows we will watch.

First we’ll start with one that has given its nominations and awards in the past two months but didn’t mention because, unlike in previous years, it was spectacularly unhelpful when it came to 2025. The Peabody awards gave  its award for television on May 1st. I didn’t mention its nominations which came out in March, because the overwhelming majority of their TV shows had to do with series that were eligible for the 2024 Emmys. I feel  a sort of vindication that Baby Reindeer, Shogun and Ripley were considered by both me and the Peabody awards as the best shows of the year. Other series such as Mr. Bates vs. the Post Office, Fantasmas and We Are Lady Parts were highly regarded but also took place last year. Only FX’s Say Nothing remains a dark horse for nominations in a couple of months’ time.

BAFTA finished the presentation of its TV Awards this past weekend and there are some interesting possibilities but by and large they do little to clarify anything.

For one thing Best Limited Drama the big winner was Mr. Bates Vs. The Post Office, rather than Baby Reindeer though Jessica Gunning did complete her historic sweep the Supporting Actress awards. Slow Horses, likely to be a major factor at the Emmys next year, was for all intents and purposes shut out, losing both male acting awards to Mr. Loverman’s Lennie James and Ariyon Bakare, respectively. Marisa Abela was the winner for Leading Actress for her work in Industry, a show that curried favor with other awards groups early in the years but is likely to be cast aside for other HBO dramas such as The White Lotus and Last of Us. As I expected Shogun took Best international drama. (Comedy I will leave alone because there is little in the nominations that were likely to play a factor.)

As for Craft Awards, BAFTA’s equivalent of the technical Emmys Baby Reindeer did prevail in direction and writing.. Slow Horses prevailed in Editing and Sound, Shogun won cinematography, Bad Sisters original score. On a side note I was pleased to see that Sweetpea prevailed for its opening titles, which were quietly magnificent.

The Irish TV and Film Awards did present their awards and some are interesting. Bad Sisters dominated the drama awards, winning Best Drama, Director and Script for Sharon Horgan. Colin Farrell won another award for The Penguin. Say Nothing took the majority of awards for drama, including Lola Petticrew for Lead Actress and both supporting acting awards. Anthony Boyle took a prize for Rising Star for his work in  Say Nothing and Masters of The Air. Bad Sisters did receive several nominations for its first season and it may contend this year. It remains unclear how far the Emmys will go for Say Nothing.

Now I move on to a previous unknown awards show to myself: Golden Trailer Awards. This is an awards show about marketing, as you’d expect and until recently it only dealt with film . However, this very year it launched new categories for TV and streaming series. Now I expect the majority of these nominations will deal with fantasy and genre pieces. But considered how much genre is going to focus for television this year, that it is no reason to exclude it.

 

In spots for streaming, Fantasy Adventure, aimed heavily on Rings of Power and Wheel of Time which will likely not contend. Dune: Prophecy might, House of the Dragon already has.

Horror/Thriller includes Teacup and Walking Dead: Dead City which won’t. However we also see the most recent seasons of Severance and The Last of Us as well as Presumed Innocent. All of which are big contenders. Severance and Last of Us are major contenders.

In Music we see new additions American Horror Stories (highly unlikely) and The Day of the Jackal (near certain.). In original score we see a nod for Agatha All Along and The Madness which are dark horses. In Sound editing, we see the most recent season of Black Mirror (perennial contender in Limited Series) and Your Friends & Neighbors (a strong possibility in drama. In most original trailer we see Last of Us, Severance, Black Mirror and the new series Government Cheese which is talked about in the comedy category.

In TV spots (a different category) in Action we see Last of Us, the most recent season of Reacher and Arcane’s new season. Animation/Family gives us a nod to Agatha All Along.

Comedy is fascinating as it mentions Abbott Elementary, Only Murders in the Building, The Studio and The White Lotus. (See Emmys they know it’s a comedy!) All four are heavy contenders. Deli Boys seems very unlikely.

Drama TV: In addition to Last of Us, we see Shogun (that’s done) Black Doves (not impossible) The Penguin (sure thing) and Disclaimer (almost certain.) For horror/thriller, once again we see Severance but we also see Squid Game, Dark Winds (I can only hope) and the new series Cross. Most original TV spot has a shoutout to Fallout, Abbott Elementary and Paradise.

In digital we see references to Silo, The Mandalorian and Severance.

For Innovative in TV, we see references to Abbott Elementary, Squid Game, Day of the Jackal, multiple trailers for Agatha All Along, Only Murders in the Building and Under the Bridge (a viral campaign) We also see shoutouts for behind the scenes for Slow Horses, The Penguin, Say Nothing (interesting) American Primeval (an early contender that has dropped off the map) and the final season of Righteous Gemstones.

And yes we have posters: they exist for Abbott Elementary, Goosebumps, and Squid Game for billboards. Comedy posters for Baby Reinder, Only Murders, The Studio and the final season of What We Do In The Shadows. For drama we see 1923, the recently canceled KAOS and Last of Us. For horror we see Dark Matter, Squid Game and From.

Will I bother to cover the winners? Of course not. Does this mean anything when it comes to later awards? Almost certainly nothing. Still at a certain level a lot of these advertisements do seem to be hitting on the majority of major contenders in a lot of the major categories.

Only Murders, Abbott Elementary, The Studio and WWDITS are going to be contending for Emmys down the road. The White Lotus, Last of Us, Severance, Paradise and  Day of the Jackal will be fighting it out for drama Emmys (though it says something the advertisers know The White Lotus is a comedy and the Emmys has yet to acknowledge that point.) And The Penguin, Disclaimer and Presumed Innocent will be fighting it out in the Limited Series category.

Now as expected this is a show that is ridiculously slanted towards genre TV in Drama but those rules don’t apply to comedy  or for a quite a few shows in the Limited Series. I suspect I’m stretching a point to partially justify this column but I feel a need for completion when it comes to these awards.

In short we end Phase 2 of 2025’s Emmy watch – essentially with no more clarity than we really did at the end of Phase One. The majority of these awards are still more or less focused on so much of what happened the previous year then the leadup to this year.

However its certain that when we reach Phase 3, which will happen in the next few weeks, we will finally have to get a clearer picture. Much of that will begin to come clear in June when such groups as the TCA and Dorian Awards begin to announce their nominations. Since they will exclusively cover the season just past it will become increasingly easier to read the tea leaves before the Emmy nominations come out in a little more than two months’ time. At least, that’s what I’m hoping for.

I’ll be back then when my official coverage of the leadup to the Emmy nominations begins in earnest.

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